In promoting its road safety advocacy, Leading car portal Carmudi recently joined the 7th Asean Automobile Safety Forum held at the Berjaya Makati Hotel in Makati City.

The company, which represented by Cholo Syquia, Chief Operating Officer of Carmudi Philippines, joined the pool of notable officials from  ASEAN-New Car Assessment Program (NCAP), Automobile Association Philippines (AAP), as well as various stakeholders who took part in the forum, which tackles on the region’s vehicle safety features and its effects in the market.

Since Carmudi’s business engaged in online car buying and selling, the company presented the role of technology in helping consumers use of internet and be aware of the latest trends in vehicle safety.

“The availability of online data increases general consumer awareness regarding vehicle safety. Using technologies, such us the internet, we may now educate both consumers and end-users towards both availability of safety features and its proper utilization,” said Syquia claimed.

The chief executive cited reports that the Philippines has 119M mobile phone subscriptions and on an average, Filipinos spent 3.5 hours on mobile, while 5.2 hours on desktop and tablet.

On the research made by Carmudi Global, the Asian region welcomed substantial amount of innovation towards vehicle safety features over the years.

“Over the past 10 years, the booming automotive industry in Asia has been seen a considerable amount of change and innovation. In less than a decade, the process of car buying has been completely revolutionized, with online searching taking precedence over traditional methods,” explained Syquia.

Carmudi has been actively advocating road safety. Late last year, Carmudi forged partnership with AAP’s advocacies department, assisting the department with the reproduction of copies of Republic Act 4136 (Land Transportation and Traffic Code), given to those who want to know more about the said piece of legislation.

The company also held a road safety caravan in Taguig City for STI-BGC students as their debut corporate-social responsibility (CSR) program, followed by a successful financial literacy event in Cebu last March.