Ford Philippines closed 2024 on a high note, with the Ford Ranger leading its retail performance, selling 13,812 units—a 4 percent growth despite fierce competition in the pickup segment. The brand wrapped up the year with 27,997 units sold, proving that its momentum is stronger than ever.
A Legendary 2024: Power, Performance, and Off-Road Dominance
Last year was all about icons reborn, as Ford Philippines launched three legendary vehicles—the All-New Ford Mustang, All-New Ford Bronco, and the new Ford Ranger Raptor 3.0L V6—each making a bold statement in power, performance, and capability.
The 7th-generation Mustang reaffirmed its reputation as the ultimate performance coupe, arriving in two adrenaline-pumping variants: the 5.0L GT Premium Fastback, starting at PHP3,999,000, and the 2.3L EcoBoost Premium Fastback, starting at PHP3,499,000. Both come equipped with the MagneRide Damping System, designed to balance comfort and high-speed precision, whether on the road or the racetrack.
Meanwhile, the legendary Ford Bronco roared into the Philippine market with its Outer Banks variant with Sasquatch Package, priced at PHP4,998,000. Designed to conquer any terrain, it boasts Advanced 4×4 with On-Demand Engagement, G.O.A.T. (Goes Over Any Type of Terrain) Modes, a High-Performance Off-Road Stability Suspension (HOSS) System, BILSTEIN shock absorbers, and beadlock-capable wheels, making it the ultimate off-road beast.
For those craving high-speed off-road thrills, Ford delivered the new Ford Ranger Raptor 3.0L V6—a powerhouse of 397PS and 583Nm of torque, driven by a 3.0L V6 twin-turbo EcoBoost engine paired with a performance-tuned 10-speed automatic transmission. With an anti-lag system in Baja mode, this Raptor is built for pure, unfiltered desert-racing excitement.
Beyond the Drive: Elevating the Ford Ownership Experience
Ford Philippines didn’t just introduce head-turning vehicles—it also strengthened its customer experience with new service initiatives designed for convenience and peace of mind.
The Peace of Mind package provided all Ford vehicles with a free inspection within the first two months or 2,000 km. Additionally, Ford buyers enjoyed free labor on their first and second scheduled maintenance services (PMS) at 12 months/10,000 km and 24 months/20,000 km.
For Ford Territory owners, the Territory Assure+ program made ownership even smoother with perks like Express Service, Pick-up and Delivery, Mobility Support, and Enhanced Customer Support. Designed to ensure a hassle-free experience, these initiatives reaffirm Ford’s commitment to providing world-class service beyond the showroom floor.
New Leadership, New Era
In December 2024, Pedro Simoes took the reins as the new Managing Director of Ford Philippines. Bringing a wealth of experience in brand growth, marketing, and sales operations, Simoes previously held key roles in Ford Middle East and Africa, specializing in retail marketing, revenue management, and commercial vehicles. His expertise in automotive dealer operations gives him a deep understanding of how to enhance customer engagement and elevate the Ford ownership journey in the Philippines.
Electrifying 2025: A Bold New Chapter for Ford Philippines
Ford Philippines is shifting into high gear in 2025 with its electrification journey, introducing a suite of electrified vehicles that will expand its portfolio and meet the growing demand for sustainable mobility. Leveraging Ford Motor Company’s global expertise in EV technology, the brand is set to make electric driving more accessible and exciting for Filipino consumers.
Beyond its electrified lineup, Ford is revolutionizing the customer experience with the Ford Signature 2025 dealership design—a more immersive, personalized, and engaging retail experience that will redefine how customers explore, purchase, and service their vehicles.
To further enhance its service capabilities, Ford is also launching a new learning facility to equip its technicians with advanced technical expertise. This state-of-the-art center will include dedicated EV training programs and dealer personnel development, ensuring that customers receive top-tier support for both traditional and electrified Ford vehicles.
“2025 is going to be a big year for Ford Philippines as we are finally bringing our suite of electrified products to the market, complemented by a new retail experience in our Ford dealerships and better-skilled technical and dealer personnel – all significant elements in delivering a better Ford ownership experience,” shares Pedro Simoes, Managing Director of Ford Philippines.
With Simoes at the helm, Ford Philippines is moving full speed ahead into 2025, delivering an exciting lineup of vehicles and customer-driven innovations that will transform the brand experience for Filipino drivers. Get ready—the future of Ford in the Philippines is here, and it’s electrifying.