Indian Motorcycle Brand TVS has expanded its dealership with the latest opening of its newest flagship lifestyle store in Bulua, Cagayan De Oro City. Through its partner dealership, Rhean Motor, the TVS Lifestyle store in CDO will certainly provide alternative mobility to the growing three-wheel market.
In a press statement, Engr. Edgar T. Lao, president of Rhen Motor Center Inc, said, “Our partnership with TVS Motor Company will further strengthen our dominance in the marketplace. Partners in providing world-class products at affordable prices to every Filipino.”
“With the ongoing implementation of Government rules and regulations, it is our edge among other players that TVS King meets Euro 4 Emission Standards for sustainability and environment-friendly requirements,” adds Lao.
This TVS collaboration with a leading player is a move to build a brand presence and brand experience through its products and services.
Vaibhav Srivastava, who is at the helm of Sales and Marketing for TVS in Asia recounts, “With the opening of a new lifestyle store in Cagayan de Oro, the new hub will assure customers to experience an enhanced customer relation.”
He explained “the move also brings TVS to a more accessible space to our clients in this part of Mindanao. The new lifestyle store features a bigger and better office space, showroom, and service facilities in the southern part of the Philippines. We are very positive, with the opening of this lifestyle store, we are being closer to our objective of attaining market leadership in the Philippines.”
Present during the inauguration were TVS Chief Representative, Venkatachalapathy Swaminathan together with National Sales Manager – Gary Grant Gomez. Working for the local segment with Gomez is Regional Manager J’miel Lhevinne A. Opiano and warehouse & logistics operations manager Jolly Barreto Aquino.
TVS Motor Company President Director PT J J Thangarajan, said, “The opening of the TVS Flagship Store in CDO is to cater to the growing demand of TVS 3-Wheeler TVS King Euro 4 as it dominates the Mindanao market. The flagship Lifestyles Store ensures superior sales and after-sales experience to the customers in CDO Cluster.”
The TVS Brand conjures market leadership in the country by reimagining business partnerships with its growing assembly of local dealers. The company carries this out through superior products, support, and up-to-date facilities to underscore business expansion. There is a plan to open a 6th brick and mortar in Tagum City, Davao, adding to the existing store locations in Trento, Montevista, Balangasan, and Pagadian, with the newest in Bulua, CDO.
Among its fleet are very affordable options for personal transportation and the two-wheeled delivery sector. The company also expedites the promotion of lifestyle products: the NTorq and RR 310 for brand identity. The future will dictate premium products to be added to the products available for local patrons. With the guise of an after-sales team, aptly named TVS Cares, this dedicated and very accessible post-purchase department is at the disposal of consumers and a medium for brand promotion as well.