As motorists started to adapt to the new normal of the road today, Ford Philippines took the opportunity to remind how important safe driving would be in this new normal pace.

The event, which took place in a virtual zoom with the motoring media and Ford executives, is an annual activity of Ford to promote awareness of road safety.  With the theme “Safe Driving in the New Normal”, the program covers timely topics including pandemic car care and maintenance tips, car sanitation and disinfection, and driving techniques during the rainy weather. These are in addition to the existing DSFL training module which covers basic vehicle dynamics and handling, driving in various conditions, anti-distracted driving, and fuel-efficient driving.

In an opening remarks,  EJ Francisco, AVP for Communications of Ford Philippines, said: “We are excited to bring the DSFL back this year as part of our Global Caring Month, bringing to life our long-standing advocacy on road safety on the digital platform. This year, we are making the DSFL a more relevant training program for our participants by sharing the necessary driving habits and skills as they navigate the roads in the ‘new normal’.”

Meanwhile, Long-time partner and training facilitator Tuason Racing School helps out on the virtual DSFL program of Ford Philippines to aims an interactive training session with more instructional videos, games, and contests. The DSFL has successfully trained over 26,000 drivers since it launched in the country. Over the years, the program has made itself relevant with the changing road conditions, policies, and government regulations. In 2019, over 3,300 public and private drivers participated in the DSFL.

The training program has been a consistent recipient of awards in the country. It brought home a Gold award under the Road Safety category in the 4^th Driven to Serve Awards by the Society of Philippine Motoring Journalists (SPMJ) in 2020.