October 2020 is the 30th anniversary of Honda Cars Philippines Inc. (HCPI) and alongside this milestone is the equal commemoration of the pearl jubilee year of its highly sought after vehicle in the country, the Honda Civic.
Traversing Filipino roads since 1990
As the first model that HCPI sold in the country, the Honda Civic has been one of the best-selling and most recognizable nameplates since the 1990’s. This is due to its innovative and ever-changing design and features, its sporty characteristics, fair price, and its cultural impact on the Philippine automotive industry.
Ask any Filipino motorist or aspiring car owners, and a good number would say that the Civic was a dream car they have aspired and even considered to own. A good number might also reveal that they or someone close to them owned a Civic at one point—maybe even remembering it as their first car.
Indeed, the Honda Civic has been a mainstay of Philippine roads. In fact, to date, HCPI recorded a total of 131,067 Honda Civic units sold since its introduction in 1990.
Upholding its commitment to quality
But more than its sporty design, powerful engine, innovative features, and cultural impact, the Honda Civic has long embodied Honda’s commitment to produce vehicles of premium quality. And through the many redesigns, facelifts, and new technologies introduced through each generation — from the 4th generation Honda Civic (the first sold in the Philippines) all the way to the modern 10th generation —this commitment to engineering excellence, elegance, and quality has faithfully and consistently been upheld.
With this commitment and the sporty heritage of the Honda Civic—not to mention how well loved it is in the country—HCPI introduced a higher performance version of the Civic in the Honda Civic Type R. The Honda Civic Type R is not only meticulously designed to look and feel like a premium sports car, but is meticulously crafted with quality materials and equipped with a powerful engine, and further bolstered by innovative technological features that ensure a smooth, comfortable, and enjoyable ride.
In celebration of HCPI’s 30th anniversary, HCPI is offering the Honda Civic Type R with a P180,000 cash discount bringing down its suggested retail price toP3,000,000.