Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai cars and commercial vehicles in the country, remained optimistic with total sales of 22,329 units for the first 8 months of the year, a very slight drop from last year’s 22,511 vehicles. Despite of the slowdown, HARI remains one of the top-selling automotive brands with strong sales coming from the Reina, Accent, Kona, and H-100.
Fe Perez-Agudo, HARI President and CEO, said, “Our sustained performance amid external challenges is a result of our never-ending effort to provide excellent after-sales services and premium products for Filipino motorists. Challenges come and go but we go the extra for our customers who will never forget their positive experience with the Hyundai brand.”
Recently, the company launched another industry first with its 5×5 campaign. The promo offers the country’s first 5-year unlimited mileage warranty with the longest inclusive Preventive Maintenance Service (PMS) package (free 5-year PMS or up to 100,000-kilometers, whichever comes first) for every purchase of a Hyundai Tucson, Hyundai Santa Fe, or Hyundai Starex from September 23 to November 30.
“We launched the industry’s first and only 5-year unlimited mileage warranty back in late 2015 because we stand by the quality and durability of Hyundai vehicles. But, we wanted to redefine worry-free ownership thus this free 5-year PMS for Tucson, Santa Fe, and Starex. These three models made Hyundai and now, they are changing the game once more,” explains Agudo.
The Tucson, Santa Fe, and Starex are part of the Light Commercial Vehicle (LCV) segment. Hyundai’s LCV segment grew by 19-percent in the first 8 months of the year hitting 9,864 in sales from 8,288 units over the same period in 2018. In terms of growth, the stylish and powerful subcompact SUV Hyundai Kona leads the pack, increasing sales by 231-percent over the period.
Sales of Hyundai PC models namely the Reina and Accent were sustained with sales reaching 11,500 units over the period, about half of the company’s total sales. Meanwhile, Hyundai’s CV segment more than doubled from last year’s sales of 288 units to this year’s 644 units, or 124-percent growth. The H350 and County elevated this segment’s year-to-date sales with combined sales of around 460 units. Sales of the HD78 medium truck grew by 244-percent over the period.