Volvo Philippines, the exclusive and authorized dealer and distributor of the Swedish premium car brand Volvo in the country, has partnered with MGC New Life Christian Academy as its first school project in their advocacy for road safety.
Dubbed as Safe Roads by Volvo, the advocacy aims to raise road safety awareness especially among school children, their parents or guardians, and other people in and around school premises. The program will start with schools around Metro Manila, which includes putting of multiple visible road and traffic signs.
The Swedish car brand has been an active advocate for road safety over the years, spearheading road safety projects that aim to educate and inform people about safety on the road. Aside from its regular news updates to its clients and the general public, Volvo Philippines has set a benchmark in malls where road safety signs and information were shared through huge pillar decals and murals.
Since its inception in 1927, Volvo has invented some of the world’s most important breakthroughs in car and road safety. There’s the three-point safety belt, a Volvo invention that has saved over a million lives since.
One of the most ambitious safety visions of Volvo is the Vision 2020, which aims target that no one should be killed or seriously injured in a new Volvo by year 2020. This is where the Safe Roads by Volvo program is rooted, to continue its efforts in informing and educating the public about safety on the road.
Volvo’s way of thinking is summarized in one Swedish word, “Omtanke”. It means “caring” and “consideration”, but more importantly, “to think again”. It drives the company forward to find new ways that encourage better behavior among pedestrians and motorists alike for safer roads and ultimately, saving lives.