There’s no stopping for the German car brand Volkswagen after opening its latest dealership in Santa Rosa along the busy automotive row of the Santa Rosa-Tagaytay Road.
The opening of Volkswagen Santa Rosa marks its momentous eight dealership, focusing mainly on Calabarzon Area that encompasses the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.
“We see tremendous opportunities to grow our customer base here (in Santa Rosa), while contributing our share to the region’s economic development. Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence at the soonest possible time in this very exciting market,” said Felipe Estrella, President of Volkswagen Philippines during his opening remarks.
Volkswagen Santa Rosa dealership is under the Lica Auto Group’s Strasbourg Auto Corporation, which will showcase and offer Volkswagen’s full product roster such as the Santana, Santana GTS, Lavida and Lamando.
The new dealership offers a greater opportunity and accessibility to the people of Calabarzon. “Each of these models I mentioned carry the renowned Volkswagen badge of precision German automotive engineering and design. These have been the same qualities we Filipinos have associated with Volkswagen for generations. And now, with the operations of Volkswagen Santa Rosa in full swing, our entire product lineup and dealership services are so much more accessible,” explained Estrella.
The Lica Auto Group is among the largest automotive sales and businesses in the country. The company operates new and used-car dealerships, rent-a-car, leasing, parts and equipment distribution and service center stores. It has a total of 46 full dealerships and 19 satellite showrooms.