On March 27 to April 7, the highly-anticipated Bangkok International Motor Show (BIMS) will open its doors for all car enthusiasts and gear heads across the globe.

Organized by Grand Prix International Public Company Limited, the event will takes place at the Impact Muang Thong Thani, one of the biggest convention center in Bangkok, Thailand.

This year, Bangkok International Motor Show (BIMS) is celebrating its 40th Anniversary. The Motor Show event will bring everyone back 4 decades ago to the time when Bangkok International Motor Show was held for the first time at Lumpini Park in 1979 before the legendary story move on to other venues and the current one.

With the theme “Enjoyment of Automobiles,” the exhibition will feature the history of BIMS along with the development, growth and how BIMS take part in the automotive industry in a retro vibe that many will feel nostalgic of the good old days.

Dr. Prachin Eamlumnow, CEO of Grand Prix PCL and the Chairman of the 40th Bangkok International Motor Show reveals that the “Bangkok International Motor Show” has been internationally recognized as the Greatest Motor Show of ASEAN, proven by the annual participation of various global leading automotive brands.

“The 40th Bangkok International Motor Show” is the place for the people of Thailand to closely experience the finest automobiles from around the world. I am greateful for the opportunity that Bangkok International Motor Show plays a vital role in driving the growth of Thai automotive industry to a sustainable future,” said Eamlumnow.

The show will feature 33 international automotive brands and 14 renowned motorcycle companies. This year also marks the inaugural participation of the world’s finest supercar brand like McLaren for the first time in Thailand. This significantly reflects how important the 40th BIMS as the event strengthen the image and the growth of Thailand’s automotive industry in the international arena.

Participating brands include Toyota, Lexus, Nissan, Honda, Mitsubishi, Isuzu, Mazda, Subaru, SuzukiKIA, Hyundai represent Korean manufacturers, while Europe and USA brands are the like of Audi, Aston Martin, BMW, Bentley, Chevrolet, Ford, Jaguar, Land Rover, Lamborghini, Mercedes-Benz, MINI, Maserati, McLaren, Porsche, Rolls-Royce, Volvo alongside with FOMM and MIND the new comers from the EV segment. For motorbike zone, this year will see 14 brands in total, namely Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Triumph, Vespiario, and GPX among others.

Last year, the total number of visitors through out the 12-day event is as high as 1,620,000 people, while the number expected this year is not lesser than last year. Visitors of BIMS will have first-hand experience of the latest models as well as concept cars, embrace cutting-edge technology and innovation of today and tomorrow.