Philippine Seven Corporation (PSC), the exclusive licensor of global convenience store chain giant 7-Eleven, and Chevron Philippines, Inc. (CPI), the marketer of the Caltex fuel brand, has recently celebrated a momentous partnership with the opening of 100th 7-Eleven-Caltex store at the Aseana Square along Macapagal Avenue in Pasay City.
Demonstrating eight years of shared commitment and solid partnership, the newly opened C-store, which brings to 2,209 the total number of 7-Eleven stores in the country, is expected to further accelerate the aligned growth prospects of PSC and CPI for the coming years. Both PSC and CPI vowed to continue innovative efforts to deliver products and convenient services that will enhance overall customer experience.
Louie Zhang, the new Country Chairman and General Manager for Philippine Products of CPI, said he is pleased to witness the milestone occasion that reflected the successful and enduring collaboration between the two leading enterprises. “We thank our partners for making this successful opening happen. This is really something important for us. We are committed to making this partnership stronger. Our eight years of partnership has built success and confidence and will continue to inspire us to bring this business to even greater heights. We are looking forward to seeing more joint endeavors, with this milestone serving as a foundation for more successful projects ahead.,” said Zhang.
Meanwhile, Jose Victor Paterno, President and CEO of PSC, congratulated the team-up of PSC and CPI, acknowledging how it revolutionized the brand of convenience in the country while strategically leveraging the marketing and retail strengths of both organizations. “In other countries such as the US, convenience and fuel go side by side. In the Philippines, while car ownership is still an emerging market, we see this increasing segment as a factor that will help accelerate our expansion, more store openings together with Chevron,” said Paterno.
The creation of the 7-Eleven-Caltex store format, according to Paterno, has spawned greater convenience features that allow consumers access to round-the-clock services and grab-and-go food, grocery supplies and fuel refilling—all in one strategic location.
“The value-added offering for customers and motorists, which 7-Eleven stores and Caltex refilling stations have served dutifully in the past eight years, has and still is dynamically reshaping the landscape of modern retail convenience in the Philippines. We are proud to be long-standing partners in the industry. As the pioneers of this concept, we are looking forward to deliver more products, services and exciting deals to our loyal patrons,” explained Paterno.
PSC currently operates 1,031 corporate stores and 1,178 franchise outlets.