Michelin, the world-leading manufacturer of life-changing composites and experiences, has announced the opening of its new official hub office in the Philippines to enhance customer engagement and support, further strengthening its brand presence in the Filipino market.

Located in the Polaris Building, Filinvest Corporate City, Alabang, the new office will serve as a hub for enhanced customer engagement and support, reflecting Michelin’s dedication to the growing Filipino market. This strategic move aims to strengthen the Michelin brand’s presence and elevate customer and partner experience.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.

With a dedicated hub, Michelin is now in a prime position to supercharge its support for local partners. More than just business transactions, this means deeper collaborations, access to better resources, and expert guidance that will help businesses roll forward with confidence.

The new office also reinforces Michelin’s brand presence in the country. Expect greater visibility, stronger engagement, and easier access to the world-class innovations Michelin is known for. This move is a testament to Michelin’s long-term commitment to the Philippines, recognizing its immense growth potential and pivotal role in the region.

For customers, this expansion means an even smoother ride ahead. With improved sales and after-sales support, Michelin ensures that every Filipino motorist gets top-tier products and services—keeping journeys safer, smarter, and more efficient.

But Michelin isn’t just here to grow its business; it’s here to invest in Filipino talent. The company is set to develop local expertise, creating more opportunities for professionals to innovate and thrive under the Michelin banner.

Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines.” Khong added.