As this year’s much-anticipated G Music Fest promises extraordinary experiences, festival-goers have a chance to get a very special treat: their own 917 Limited Edition Non-Fungible Token (NFT) or unique digital identifier!

Globe and MetaverseGo have joined forces to create the adorable and lovable Gudi NFT in celebration of 917 #ExtraGDay, Globe’s annual tradition of giving back to its customers through delightful rewards and surprises.

Gudi grants Globe customers access to G Music Fest on September 17 at Circuit Event Grounds, Makati, and gives them a chance to win cool prizes and goodies. G Music Fest is the first event to launch an NFT to enter a musical event, enabling Filipinos to discover the metaverse and Web 3.

Gudi NFTs can be redeemed using Globe Rewards points on the New Globe One app from September 12-17, 2022. Others who miss out may instead get Gudi Squad NFTs for 100 rewards points starting September 18.

“917 or September 17 is that special time of the year wherein we help transform ordinary days into something extraordinary.  Owning your first NFT, Gudi NFTs and the Gudi Squad NFTs to your NFT collection adds to the more unique experience that we give to our loyal customers,” said Pia Gonzalez-Colby, Globe Chief Marketing Officer.

Globe customers will not only get first access to the metaverse through redeemable NFTs but will also be treated to experiential digital installations from TRNZ, the exclusive artist of Superordinary Friends.

Superordinary Friends is a collection of unique avatars and NFTs each holding iconic food items. The limited edition illustrations that combine quirky visual appeal with nuanced storytelling will be launched in October, with Globe customers also having first access.

With the “Larger Than Life” theme of the 2022 G Music Fest, numerous pre-shows and activities are in store, all leading to a multi-genre and multi-stage festival weekend for music, film, arts, and sub-culture fans.

Expect a great lineup of outstanding local and international music and entertainment artists, bigger-than-life art installations, elevated and memorable experiences, fantastic promos, and awesome activities.