The Ford Island Conquest (FIC), Ford Philippines’ experiential test drive event, is marking its return this year to allow customers to see and test drive Ford vehicles outside a Ford showroom.

Now on its fifth year, the FIC features a mock-up showroom display, providing a good opportunity for attendees to learn more about the vehicles and various ownership packages from Ford sales consultants.

It is also home to the much-anticipated outdoor test drive course–designed to highlight key vehicle features, which include ride and handling, technology, capability, and safety.

The first leg of the FIC will kick off on July 29 to 31, 2022 at the Arcovia City in Pasig from 9:00 a.m. to 8:00 p.m. During the 3-day event, customers will have the opportunity to check out and test drive the next-generation Ford Ranger pickup truck and Ford Everest SUV, as well as the best-selling Ford Territory small SUV.

Over P3 Million worth of cash discounts and prizes

Customers who will make a reservation at the 3-day event are entitled to pick a prize when they reserve the next-gen Ranger and Everest, as well as the Territory, Mustang, and Explorer. Over P3Million worth of prizes are up for grabs for customers, ranging from next-gen Ranger and Everest accessories packs, various premium Ford merchandise, 3-year Scheduled Service Plan (SSP), and cash discounts of PHP10,000, PHP25,000, PHP50,000 and PHP100,000.

Customers who will reserve their Ford vehicles have the chance to take home these prizes depending on what they will pick as their prize. Those who make their reservation via the online reservation portal on the Ford website at the event are also entitled to pick a prize.

“We are so excited with the return this year of the Ford Island Conquest, which is poised to offer a next-generation test drive experience for our customers, enthusiasts, and fans,” shares Michael Breen, managing director of Ford Philippines. “The FIC has truly set a benchmark for experiential roadshows in the country because it allows our customers to learn more about and experience our vehicles in one venue. It is also a fun family affair for everyone to enjoy with lots of activities on-ground.”

The event is open to the public, and admission is free. Customers attending the Ford Island Conquest are advised to bring their vaccination cards and wear the appropriate personal protective equipment. Regular sanitation and disinfection of high-traffic areas will be conducted at the event.

Mall displays during launch weekend

Ford dealers are also setting up vehicle displays in major malls nationwide, allowing more customers from various locations in the Philippines to see the next-gen Ford vehicles up close and personal.

Here are the schedules:

LUZON

VISAYAS

MINDANAO  

The Ford Island Conquest will also roll out in key locations nationwide over the coming months.