Road accident is a serious threat. According to report of World Health Organization (WHO), there are estimated of 1.25 million people worldwide involved in road traffic accidents. In the Philippines, there are total of 2,554 cases of road accidents
recorded in the country—with 286 fatal death and 2,066 counted as serious
injuries—from January to February of 2014—recorded in the data of Philippine National Police Highway Patrol Group (PNP-HPG).

Of these scary figures, Shell Philippines knew the importance of road safety towards every driver. In helping educate drivers and motorists, the giant oil company launched a new campaign that aims to help make roads safer for all Filipinos.

The new campaign, which is dubbed as “BiyaHero,” focus on Shell’s commitment to keep drivers safe, secure, and in good health on the road. It also aims to remind every person that safety on the road is everybody’s responsibility.

Anthony Yam, Pilipinas Shell Vice President for the Retail Business, said, “We at Shell believe that road safety starts with all of us, and that always being aware, alert, and prepared can help save lives. This is part of Shell’s continuing effort to implement road safety programs for motorists, which I am proud to say the company has been doing for the longest time.”

“Shell believes that through ‘BiyaHero,’ drivers will do their part to be responsible not just for themselves but for the whole community and together, our roads will be safer,” explained Yam.

As part of the BiyaHero campaign, which started during the long Holy Week break, participating Shell stations have prepared delightful offers to make their customers enjoy their long drives. Shell provides safe driving tips to remind the drivers to be safe while on the road and become their family’s very own ‘BiyaHero.’

But here’s the good news: with every P1,000 worth of V-Power fuel, customers are given P3.00 off per liter on their next fuel purchase. Motorists are also entitled to discounts on their favorite snacks, drinks, and road needs at Shell Select and Shell Deli2go outlets.

For those who are looking to have their car change oil, Shell Helix Oil Change offers hassle-free oil change and maintenance services. Customers can also avail of Shell’s year-long special offers, such as a free 14-point safety check by expert mechanics as well as free engine insurance and roadside assistance if they avail of a Shell Helix Ultra oil change package. They can also get 40% off on oil change labor when they present their SM Advantage Card.