Phoenix LPG Philippines, Inc. (PLPI), a product of independent oil company Phoenix Petroleum Philippines, recently forged a partnership with Grainsmart Corporation, one of the leading special rice grains retail chain store in the country with over 300 stores nationwide.
Under the memorandum of agreement signed by both parties, PLPI has authorized Grainsmart as an official channel partner that will exclusively market, distribute, and sell Phoenix SUPER LPG products and equipment in its stores.
According to Phoenix LPG Philippines, the partnership with Grainsmart is expected to further amplify the availability and accessibility of Phoenix SUPER LPG in the country.
“Aside from our continuous aim to provide quality LPG products and services, I believe the best news about our partnership with Grainsmart is the convenience we will be able to provide for our customers. Our combined network will benefit the most those who are already using and those who would like to try our brand but do not have easy access to it yet. Through Grainsmart, we will now be able to bring Phoenix SUPER LPG closer to your homes,” said Julgin Anthony Villanueva, PLPI General Manager for Luzon.
Meanwhile, Henry Albert Fadullon, Phoenix Petroleum Chief Operating Officer, expressed his support on the partnership. “While Phoenix Petroleum has been relentless in its pursuit of being an indispensable partner in the journey of everyone whose life we touch through various expansion strategies, we have also opened plenty of business opportunities to entrepreneurs over the years. The partnership with Grainsmart will provide our business partners a new option on how they can grow their businesses, expand their reach, and provide Filipinos with complementary products at the best value,” said Fadullon.
Since last year, Phoenix SUPER LPG has been expanding with the opening of Phoenix SUPER Hub—a stand-alone community-focused store that offer Phoenix SUPER LPG cylinders available for pickup and delivery as well as product installation and handling assistance for clients.
The company has also previously acquired the Japanese convenience store chain FamilyMart, ventured into the asphalt business with PhilAsphalt Development Corporation and Thailand’s TIPCO Asphalt.