JM Far East Inc., the exclusive distributor of Falken Tires in the country, has launched the newest range of Falken high-performance and all-terrain tires—the Wildpeak M/T, Wildpeak A/T3W, and Azenis FK510-SUV—at the Clark Marriott Hotel in Clark, Pampanga.
Winston Manabat, Falken Philippines President and CEO; Satoru Ushida, the
Managing Director of Sumitomo Rubber Asia (Tyre); and Yoshihiro Miyagawa,
Director of Sumitomo Rubber Asia (Tyre).
After the product launch and presentation, the group of local motoring journalists together with Falken executives and dealers were taken to Sacobia River and Natural Hot Springs for an Off-Road Ultimate Experience with the new tires, which were mounted on 13 4×4 vehicles.
“We are very excited to bring the Falken Tires in the country and we’re confident that the Filipinos will positively respond to these three new global products that are fit for our roads. Our Falken partners in Japan have been very supportive to JM Far East as well as to our tire customer and after-sales centers nationwide,” said Winston Manabat, President and CEO of JM Far East, Inc.
WILDPEAK M/T. This tire is designed for maximum Off-Road Traction built for the toughest terrain. It features Falken’s proprietary three-ply DURASPEC Sidewall Technology developed to sustain the most punishing off-road conditions. It also features a Heat Diffuser Technology located in the lower side wall to dissipate heat and protect the tire internal components and ensuring vehicle stability even in towing and carrying heavy loads.
WILDPEAK A/T3W. This new tires is engineered for adventure, any time and in any weather. The A/T3W combines aggressive off-road ability and rugged terrain driving without compromise on the pavement. Designed for severe conditions, the A/T3W tire is qualified by the Rubber Manufacturers Association for the Three Peak Mountain Snow Flake (3PMSF) symbol.
It also features a Heat Diffuser Technology located in the lower side wall to dissipate heat and protect the tire internal components and ensuring vehicle stability even in towing and carrying heavy loads.
AZENIS FK510 SUV. This new tire is Falken’s latest generation of ultra-high performance SUV tires for more grip, and crisp handling on normal road condition. Featuring hybrid under tread materials, the AZENIS FK510 delivers confidence-inspiring handling and stability. It covers a wide range of today’s luxury vehicles, including staggered applications, and is available in 69
sizes, ranging from 17 to 21-inch.
Falken is known as a leader in high performance tire technology for cars, trucks and SUVs all over the world. The company’s products were first launched in its native country of Japan in 1983. It started as a Sumitomo Rubber Industries brand, which was widely known for its innovative design, precision engineering and manufacturing quality for more than 100 years.