Mitsubishi Motors Philippines Corporation (MMPC), the country’s leading automotive manufacturer and distributor, has recently announced that it bagged 3 major awards at the annual Auto Focus People’s Choice Awards (AFPCA).
The Montero Sport won major title for the Model of the Year Awards as it bested its competitors in the SUV of the Year. Having been undefeated for five straight years in the SUV of the Year category, the Montero Sport was also included in the elite Model of the Year-Hall of Fame. It is no surprise that the public continue to patronize this model because of its topnotch performance, class-leading features and best value for money that the Montero Sport offers.
Aside from the Model of Year Awards, the Montero Sport was given the most vote for the Media’s Choice Awards. With the votes coming from the most discerning Motoring journalist of the country, two among MMPC’s best-selling models were recognized.
The Xpander which was just launch during the first quarter of the year instantly captured warm market acceptance including appreciation from the media for its superb styling and class-leading features. Thus, this year it was voted by the media as the Best Design under the MPV category. The Xpander’s design truly outshines its rivals with its adventurous and futuristic style. It flaunts Mitsubishi Motors’ Dynamic shield design concept which powerfully expresses high performance and sense of protection.
Another big winner is the Pajero which was proclaimed as the Auto Focus Media’s Choice for Best Engine Performance in the Large SUV category. The Mitsubishi Pajero is powered by 3.2-liter In-Line 4 DOHC 16-Valve Turbocharged an Intercooled VGT Diesel engine. This engine is proven to provide superior torque especially during low to mid ranges.
Now on its 13th year, the AFPCA is an annual awards program organized by Sunshine TV (STV) to recognize and commemorate the most preferred vehicle models of the public and media. Winners of the model of the year were determined thru a public poll and total sales of that particular model. A percentage weight factor of 80-percent was applied to total votes from the Public Poll, and 20-percent to Month-to-date Sales (January to September 2018).
The official list of entries consisted of models from automotive manufacturers that are official members of Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Association of Vehicle Importers and Distributors (AVID).