Isuzu Philippines Corporation (IPC) has been very busy lately doing a lot of ground works for their dealership network in the country. This is part of their expansion program to respond to the needs of the motoring public. Well, we can’t blame them as the demands for their vehicles are growing, and so with their truck segment.

Recently, the company welcomed another new dealership family with the groundbreaking of Isuzu Roxas City in Capiz. Present on the ceremony were Isuzu Philippines Executive Vice President Shojiro Sakoda,  Isuzu Cebu Inc. (ICI) President Emmanuel Aligada and Isuzu Iloilo Brand Manager Rene Tagamolila.

In a press statement, Shojiro Sakoda, Isuzu Philippines Executive Vice President, said, “Currently, we only have one dealer outlet in the Island of Panay. With the island’s growing economy, it is timely that we extend our reach in the region especially in Roxas which is one of its booming cities.” 

The new dealership in Roxas City has a total land area of 3,500- square meters, and is designed to have a spacious showroom floor area that can hold up to 4 display units.

With a complete service facility, Isuzu Roxas will be able to accommodate 5 units on its first year, which will be increased to 10 service bays with two bays allocated for truck servicing the following year.

The dealership in Roxas is part of Isuzu Cebu Inc.’s group of dealerships, which also operates outlets in Mandaue, Cebu City, Talisay, Bohol, and the 2017 Dealer of the Year Awardee (Isuzu Iloilo).

“Under the operation of our dealer principal ICI, we are confident that the construction of Isuzu Roxas will be completed within the year and formal opening will soon follow. Last year, ICI dealerships received numerous awards during our annual dealership awarding, including the highest award for Iloilo – so clients in this area can be assured that they will be receiving the same quality service that ICI provides,” shares Sakoda.

Meanwhile, Isuzu Iloilo Brand Manager Rene Tagamolila, said:  “Sales in this area has been consistently growing in the last five years, with the addition of the new Isuzu Roxas, we will be able to cater to more potential customers in the northern part of the island, as we target to sell modestly 157 units on our first year of operation.”

In 2017, Isuzu Iloilo was able to sell around 1,387 units in the which the dealer group wishes to increase with the addition of this new outlet.