MotoGP champ Valentino Rossi and Spanish Grand Prix racer Maverick Vinales has return to Manila to promote its own signature train that bared the designs of its latest campaign “We Are MIO”.
In partnership with Light Rail Manila Corporation (LRT), the campaign is to create the Yamaha Monumento Station. By having their own station, Yamaha can share their riding culture with every Filipino who will see campaigns and products daily.
The MotoGP riders started their journey with a short ride from the Roosevelt station. When the train doors opened for them in the Yamaha Monument Station they saw the transformation of the facility which was now filled with Yamaha’s designs. Part of the launch ceremony was the unveiling of their very own Yamaha Star and they signed standees that bared their likeness. Throughout their short but eventful train ride they were joined by members of the media who captured and experienced the moment alongside the racing stars.
The public appearance of the two riders wasn’t only massive and it was also the most intimate as well. This year, they had more opportunities to personally meet some of the Filipino fans. They answered questions from Yamaha Club members which as mixture of fun and excitement. To continue their support for the cultivation of racing in the Philippines, they awarded medals to the 12 qualifying riders for the Yamaha Grand Prix.
After a whirlwind of a time in 10th Avenue, they joined the Yamaha Dealers for the ‘Be Unstoppable’ 2018 Dealers Convention in Seda Hotel. As icons for Global Racing Excellence and the faces of the ‘Blu is Fast’ Campaign, they were living testaments for the performance that Yamaha motorcycles provide.