Call it a year of luck for Ford Philippines as they recently hit another record breaking sales in 2017 with retail sales increase by 9-percent from the prior year to 36,623 vehicles, led by their best-selling vehicles Everest, EcoSport, Ranger and Explorer.
The local arm of Ford Motor Co. capped the record year with its all-time best monthly performance as December sales increased 45-percent year-over-year to 4,629 vehicles.
Meanwhile, the Everest remained Ford’s top-seller in the Philippines in 2017 with full-year sales rising slightly from the prior year to 12,455 vehicles. This included Everest’s all-time best month in December with sales increasing 48-percent year-over- year to 1,582 vehicles.
The compact SUV EcoSport achieved a record full-year performance with sales rising 13-percent year-over-year to 11,299 vehicles. Record monthly sales for the EcoSport in December saw sales rise 29-percent to 1,450 vehicles.
The Ranger, on the other hand, delivered record sales in 2017 and remained the second best-selling pick-up truck in the country with full-year sales increasing 31-percent to 10,658 vehicles. The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent year-over-year to 1,433 vehicles. Moreover, Explorer SUV delivered its best-ever full-year performance in 2017 with sales rising 9-percent to 1,125 vehicles.
Other contributors like the Mustang, also contributed to the record year with its own best full-year performance and sales increasing 28-percent from the prior year to 407 vehicles.
Last year, Ford continues to expand its dealership network by opening 3 new dealerships in Roxas, Dumaguete, and Surigao, bringing the total number of Ford outlets around the country to 46.
With the upcoming arrival of the much-anticipated Ranger Raptor this first quarter (crossing our fingers), we expect Ford to be on the top chart of local sales car producers in the PH market.