With so much two-wheels on the road today, it’s good to see some motorcycle manufacturers are taking seriously on road safety initiatives. One of them is Japanese brand Suzuki.
Recently, the motorcycle manufacturer hold a record breaking history at the Guinness World Record for gathering 4,178 number of participants at their Largest Road Safety event at the World Trade Center in Pasay City.
Aside from the Road Safety lesson, the event also culminates the brand’s celebration of the continuous supremacy of their undisputed Underbone King—the Suzuki Raider R150.
Dubbed as Suzuki Raider Summit 2017, the event was attended by more than 96 clubs across the country showing their support for both the Suzuki brand and the Raider model. In return, a flurry of activities was held for the Japanese brand’s loyal patrons led by the Custom Bike Contest with the Raider R150 as the motorcycle to be customized and modified. For the Best Custom Bike, the award was given to Johnie Ray Nabua while Oliver Villasis bagged the awards for both the Best Concept Bike and Riders’ Choice.
Mark Evaristo won for Best in Engine Set-up, Best Chrome and Media’s Choice went to Lovely Kailah Lademora and Best Paint was given to Joel Clarete. For the Riders’ Choice, Jerson Delos Reyes was chosen for the Best Custom Bike while John Benedict Ibasco won the Best Engine Set-up.
The highly-coveted Club Awards went to the following groups: for the Raider Clubs Category, the Biggest Delegation (Group) went to the Raider Owners Club, Inc. while the one for Chapter went to Reborn 150 Philippines; the Farthest Delegation was awarded to Suzuki Raider R150 Pangasinan while the Earliest Delegation went to the Raider 150 Alliance Owners Alliance Philippines. For the Non-Raider Category, the winners are: Skydrive Nation for the Biggest Delegation (Group), Smash 115 Club Philippines for the Biggest Delegation for Chapter, while the Farthest Delegation went to Skydrive Nation Olongapo.
“We have been creating history for the Philippines with our monumental wins at the Suzuki Asian Challenge (SAC),” said Hiroshi Suzuki, President of Suzuki Philippines. “This time we would like to highlight our commitment to safety riding which is the core of our business. Setting the Philippines in world history books is one achievement that is an honor for Suzuki to host and a Guinness World Records title for the Largest road safety lesson is a testament to this.”
Meanwhile, Monch Bontogon, Marketing Manager for Motorcycle Marketing Department of SPH, said, “We would like to make a socially relevant record and the Guinness World Records title for Largest road safety lesson is the most fitted for Suzuki.”
On the report of Motorcycle Development Program Participants Association (MDPPA)—which composed of motorcycle manufacturer including Suzuki—the company tops the 150cc Underbone category after selling 30,785 units in 2016.