It was indeed a great year for German car brand Volkswagen after receiving total of 14 awards from its various car models and CSR efforts, making this a milestone on its 3rd year operations in the country.
Its first recognition started last February 26 when its Child Safety Initiative campaign (CSI) was accorded the Silver Awards in the Public Relations Programs during the 51st Anvil Awards ceremony.
The CSI campaign, which was launched in April 2015, is part of the global CSI strategy of the German automaker rolled out in various countries. The campaign aims to introduce early childhood safety awareness to children 4 to 8 years of age, while imparting important road safety habits to their parents. To date, CSI has been participated in by 7,527 children and 5,690 parents/guardians at 36 different locations in Luzon and Visayas.
In September, the Volkswagen Golf and Passat bagged 2 trophies after winning the best Premium Compact and Executive Sedan at the 2016 annual C! Awards night.
Followed by eight victories in October at the Media’s Choice component of 2016-2017 Auto Focus People’s Choice and Media’s Choice Awards (AFMCA). Volkswagen receives Best Engine Performance for the Golf GTI; Touran and Passat; Best Value for Money for the Golf GTI; Touran; Passat; Touareg; and Best Design for the Golf GTI. AFMCA is a key component of Sunshine Television Venture’s (STV’s) automobile industry merit program.
Capping off Volkswagen PH’s award-winning year was last November when it won Best in Road Safety Advocacy during Top Gear Philippines 2nd Stig Awards. It was second successive win of Volkswagen on Top Gear Philippines’ annual awards.
And lastly, the much-awaited Car Awards Group, Inc (CAGI) Car of the Year-Philippines awarding ceremonies. Volkswagen Passat bags trophies for winning Best Luxury Mid-Size Car Category. On the same occasion, Passat also received special citation from the Metro Pacific Tollways for Best Safety Award.
To know more about Volkswagen’s award winning vehicles and its Child Safety Initiative campaign, log at www.volkswagen.com.ph.