Traffic congestion is one of the biggest problem of shoppers during holiday season. Imagine the amount of time you’ll spend just to buy a small gift will probably cost you at least an average of 4 to 5 hours traffic on the road.
To save time and escape from the horrendous traffic, Filipinos nowadays much preferred buying an items via online stores instead of going to malls. These online stores are considered as a “Breakthrough Solution” for shoppers who don’t want to trade their precious time with just a small difference of peso.
Last November 11, Online Shopping Platform Lazada breaks a new record on the first day of its highly-anticipated shopping event dubbed as “Online Revolution.”
Inanc Balci, CEO of Lazada Philippines, said, “We created Online Revolution in 2012 to encourage more consumers to experience the benefits of shopping online. Every year we see a larger pool of online shoppers, with growing diversity across generations and geographical locations. This was once again confirmed this year, as we saw consumers ordering from places as far as Bongao, Tawi-Tawi to purchase international and local brands not previously available to them. This makes us very excited about the future.”
According to Lazada, the operations team was in full swing as items shipped from the warehouse were twenty-two times more than an average day. The shortest lead time from checkout to delivery was a record-breaking 8 hours—a feat worth celebrating at the Lazada warehouse.
With deals starting from midnight, shoppers spent about seven minutes on the Lazada’s website and fourteen minutes on the Lazada mobile app. In the first minute of the sale alone, a total of 241 items were checked out, ending the day with more than 400,000 items.
11.11 is only the beginning of a month long sales event. During the next 4 weeks, Lazada will tailor its offering to all its customers’ interests with a weekly curated selection of items for beauty fans, supermoms and families, techies and fashionistas. The deals extend over 17 product categories including Fashion, Health & Beauty, Home and Living, and Electronics.
Customers also get a chance to win an Isuzu D-Max and Turkish Airlines international round trip tickets with a minimum purchase. To know more about the Online Revolution, log at www.lazada.com.ph.