According to company analysis of the most recent registration data from IHS Automotive, Ford recently sold around 110,000 Mustang Coupes globally in 2015– topping all other sports coupe competitors.
The record was achieved despite of limited availability in key markets like China and the United Kingdom. Additionally, Ford sold around 30,000 Mustang Convertibles, for total nameplate sales of 141,868 vehicles–making Mustang far and away the best-selling two-door sports car in the world.
Erich Merkle, Ford Sales Analyst, said, “U.S. consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang. Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year.”
Global data for 2015 suggests Mustang has room to grow overseas this year as many markets begin to take delivery of their full allotment. So far, Merkle notes, global customers are most interested in V8-equipped Mustangs.
“While much of the growth in Mustang demand in the United States has come from coastal markets –especially Southern California –and millennials opting for the 2.3-liter EcoBoost engine, buyers in other countries prefer the V8,” adds Merkle. “That unmistakable V8 warble is a hot commodity outside the U.S.”
Mustang in Europe, Middle East and Africa
To date, more than 16,600 customers in Europe have ordered a Ford Mustang, which went on sale there last summer. Shipments from Flat Rock Assembly Plant, exclusive production home to Mustang, began in the latter half of 2015. Of the 13,000 sold last year, 4,700 are now in customer hands.
EcoBoost, V8 pony cars are big in Asia
In fourth-quarter 2015, Mustang was the best-selling sports coupe in China as exports made their way to dealerships in volume, according to IHS registration data. Buyers in China favor EcoBoost versions.
In its first three months on sale in Australia, Mustang ranks as the best-selling sports coupe. Demand is so strong, the pony car was initially sold out through 2017, but an additional 2,000 Mustangs are slated to ship Down Under by the end of this year. More than 90-percent of buyers in Australia and New Zealand are opting for the V8 version.
To know more about Ford Mustang, log at www.ford.com.ph