Leading tire maker Michelin is spreading road safety awareness and better mobility on the road to motorists and commuters through its latest photo contest on social media dubbed as “Michelin #SaferMobility Photo Contest.”

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The photo contest will be an eye-opener to every motorists on the road on how to be more responsible road users.

How to join? Simply share photos from March 1 to 6 via Michelin’s Facebook page about motorists/commuters who are following or not following safety rules on the road.

Participants can post their photo entries that depicts “Safer Mobility”. The photo should be about a Good or Bad Road Safety habits on their daily drive or commute. (Example: a passenger wearing a seatbelt, a pedestrian crossing in the pedestrian lane-GOOD HABITS); a motorcycle rider without a helmet, commuters hanging on to the back of jeepneys-BAD HABITS).

Here are the mechanics of the contest:

1.) You can submit more than one entry. Post your entries on the Michelin Facebook wall and include your Facebook name.

2.) Write a description for your photo. (You can use just one word or phrase to describe the photo.)

3.)  Twelve (12) winning photos will be selected by a panel of judges from Michelin based on what they consider to be the best interpretation of the theme “SAFER MOBILITY”. All decisions by the panel will be final.

4.) All the winning Entries will receive a prize from Michelin. The winning entries will be posted in the Michelin Photo Gallery Wall at the Shell Eco Marathon Asia 2016 Event.

Three (3) daily winners (from March 1-6) will be announced at the Michelin Fanzone booth, Michelin SEMA Event Facebook page, and Michelin’s Philippines Website.

The three (3) grand winners will receive a grand prize of riding inside the energy efficient vehicle around the track.

The photo contest is open to all Filipinos, at least 13 years old and above. To know more about the “Michelin #SaferMobility Photo Contest”, log on at www.facebook.com/sem16michelin.

Globally, Michelin’s main contribution as a responsible corporate citizen consists of advocating road safety, caring for the environment, and promoting development of new energy and technologies.